BBB API: Unlock Trust & Transparency for Your Enterprise
Transform how your customers perceive and interact with your business by integrating Better Business Bureau's trusted data directly into your platforms and applications.
The Trust Gap in Modern Business
Today's consumers are increasingly skeptical of business claims. They demand transparency, third-party validation, and instant access to credibility indicators before making purchasing decisions.
Traditional trust signals are no longer sufficient. Customers expect real-time verification of business credentials, complaint histories, and accreditation status integrated seamlessly into their digital experience.

Without transparent trust indicators, businesses can lose up to 73% of potential customers at the decision-making stage.
Introducing the BBB API
The Better Business Bureau API provides programmatic access to over a century of business trust data, empowering your applications with real-time credibility indicators that customers recognize and value.
Business Profiles
Complete business information including accreditation status, ratings, and contact details
Review Data
Customer reviews and complaint information with resolution details
Trust Metrics
BBB ratings, accreditation badges, and trust indicators
  • Complaints and Reviews cannot be shared publicly or displayed externally.
Growing Adoption Across Industries
62
Businesses Currently Using BBB API
As of September 2025
Forward-thinking enterprises across industries are already leveraging the BBB API to enhance customer trust and streamline verification processes.
From e-commerce platforms displaying instant credibility scores to CRM systems automating prospect qualification, the BBB API is becoming an essential component of modern business infrastructure.
Key Benefits for Enterprise Implementation
Instant Credibility
Display BBB accreditation badges and ratings directly in your customer-facing applications, providing immediate trust validation that converts browsers into buyers.
Automated Compliance
Streamline due diligence processes by automatically pulling business verification data, reducing manual research time by up to 80% for partnership and vendor evaluations.
Conversion Optimization
Increase conversion rates by up to 35% when customers see verified BBB trust indicators at critical decision points in your sales funnel.
Risk Reduction
Minimize business relationship risks by accessing comprehensive complaint histories and resolution patterns before entering partnerships or vendor agreements.
Implementation Made Simple
The BBB API is designed for enterprise-grade integration with comprehensive documentation, robust security protocols, and scalable architecture that grows with your business needs.
Authentication
Secure API key authentication with role-based access controls
Integration
RESTful API with JSON responses and comprehensive SDK support
Deployment
Production-ready within days, not months, with dedicated support
Real-World Success Stories
See how leading enterprises are leveraging the BBB API to transform their customer experience and operational efficiency.
1
Visa
Analyzing BBB® data for industry trends, business insights, or academic research. Supporting compliance efforts for businesses or government entities.
Leveraging BBB® data to identify and mitigate fraudulent activities
2
PayPal
Enrich PayPal's merchants' data with BBB reviews and ratings.
3
Alliant National Title Insurance Company
Use the API for a risk profiling project where we can figure out how genuine the companies we partner with are.
Technical Specifications & Enterprise Features
API Capabilities
  • REST API with JSON/XML responses
  • Rate limiting: 1000 calls/minute
  • 99.9% uptime SLA
  • Real-time data synchronization
  • Webhook support for updates
Security & Compliance
  • OAuth 2.0 authentication
  • HTTPS encryption standard
  • GDPR compliant data handling
  • SOC 2 Type II certified infrastructure

Enterprise customers receive dedicated support, custom rate limits, and priority feature requests.
Ready to Build Trust at Scale?
Join the 62 forward-thinking businesses already leveraging BBB API to enhance customer trust and streamline operations. Start your integration today and transform how your customers perceive your business credibility.
01
Explore the API
Visit developer.bbb.org to access comprehensive documentation and sandbox environment
02
Schedule Consultation
Connect with our enterprise team to discuss your specific use case, your implementation requirements or ask your question(s).
Connect
03
Begin Integration
Get your API keys and start building trust into your applications with dedicated technical support

Ready to get started? Contact our enterprise team today to schedule your BBB API consultation and begin your trust transformation journey.